Juan Pablo is a Commercial Engineer and co-founder of Cabilfrut S.A., a Chilean fruit export company established in 1989, where he currently serves as Chairman of the Board. With more than 35 years of experience in the industry, he has been instrumental in positioning Chilean avocados and other fruits in international markets. He was a founding member of the Chilean Avocado Committee in 1991, serving multiple terms as Director, and in 2002 co-founded the Chilean Avocado Importers Association (CAIA) in the United States, where he continues to serve as a Director.